Chinese SaaS Veteran, iClick Partners with Tencent Culture and Tourism to Enhance Domestic Travel Offerings

China’s internet connectivity is perhaps on a global explosion spree right now on the back of an equally accelerating national population, most of which is accustomed to uninterrupted internet access. These developments are gradually pioneering novel opportunities in bolstering SaaS enterprise solutions and online marketing and advertising. Well, with most of the population accessing internet services for diverse purposes such as work, online reading, online games, online retail and the ubiquitous social networking presence with overwhelming presence to have generated novel avenues for SaaS (software as a service) and digital marketing.

The avenues are all of high magnitude and more efficient than ever experienced in conventional advertising media. Companies such as China’s iClick Interactive Asia Group is one of the fastest growing businesses, offering a multitude of services in online advertising, promotion, marketing and in promoting SaaS all across China. iClick has been doing business for quite some time as a reputed online marketing and data solution expert. In its attempt to steer further in online advertising and SaaS specialist has successfully launched its recommendation management wing pertaining to meet growing demands across tourism and hospitality industries which are buzzing with spurring tourism content. The venture is a collaborative efforts between iClick and tourism expert, Tencent Culture and Tourism.

The partnership is envisioned to result in feature enhancement capabilities with tremendous potential of customer preference analysis as well as improved travel content aligning with recommended searches. The information thus obtained is likely to aid travel industry veterans with improved content management and operational efficiency thus catering to large customer base with higher conversions.

All the vital details such as data collection across terminals and user behavior analysis to accurately map user needs and preferences in real time are expected to aid tourist industry with immense actionable insights to explore untapped opportunities.

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